We were tired of the way energy drinks taste and how they make you feel, and didn't want a coffee at 2pm when the crash hits. Pre workout is for the gym, and nobody makes anything for people that work and don't want crazy flavors or colors. So we did.
It started with med school and owning a business. We were both putting in crazy long hours and were tired of all the flavors and bad ingredients, and we looked for something else and couldn't find it so we made it.